Workshop « Design & Imaginaries » – THE VALUE OF DESIGN RESEARCH

11th International European Academy of Design Conference, April 22-24th 2015 

Workshop Design & Imaginaries, on Tuesday, April 21. 

Presented by Anne Asensio, Vice President Design Experience, Dassault Systèmes.

Moderated by Sébastien Rosel, Creative Design Director, and Sébastien Smetryns, Creative Design Manager, in charge of the Design Lab within Dassault Systèmes’ Design Studio.

In collaboration with Jean-François Lucas, project manager for the Academic Chair « Imaginary modeling, innovation and creation » (MODIM).

About the workshop 
The imaginaries are an essential material for innovation by design. Through its involvement in the Academic Chair « Imaginary modeling, innovation and creation » (MODIM), Dassault Systèmes’ Design Studio constantly enhances its 360° innovation approach and process. In this session, the Design Lab and MODIM will jointly present the concepts, methods and results from their exploratory approach with a series of practical examples. A hands-on workshop will follow, aiming at applying the guidelines presented in order to create an experience scenario on the spot.

More information here :